Soup’d Up is a UK based soup manufacturer who provide fresh healthy soup for customers in the work place and at leisure facilities. Under the slogan of ‘prepared by us, created by you’, customers can pick and choose from a large selection of healthy ingredients that can ‘power up’ their lunchtime.
Showtime Online developed a full brand identity for Soup’d up that captured the real essence of what Soup’d Up was all about. This was engineering through the strapline of ‘prepared by us created by you’ and further extended by the use of vibrant imagery and logo variations so that the Soup’d Up brand can be easily applied to different applications.
“The guys at Showtime Online really helped us bring the Soup’d Up branding alive. After an initial creative workshop, we went through a series of logo and brand concepts using the spoon and heart icons that visualised what we we’re trying to achieve. This was supported by our values, brand personality and what Soup’d Up actually was. The Showtime Online team were extremely helpful when it came to knowing how our logo might be used in the future and what we needed to consider when using the logo and brand assets in different sceneries. The completed Brand Guidelines document also formed part of our business and marketing plan, which made our overall vision more professional than it already was.”
Daniel Robinson, Proprietor - Soup’d Up Ltd